So, the garden is dead. Thank you heat wave. This will be a relativley short post since the "a" key on my keyboard has comitted suicicide....making it very difficult to type as i think....
We've launched our business, kind of. For those of you who were even remotley interested, I'll reveal the story in full detail here:
Phony Balony was born standing in front of a chain grocery store's deli counter. We realized that going to the deli is something vegetarians just weren't able to do, so we decided to change that. We became fake meat obsessed, while making another discovery on the way; where was the comfort food? Where was the stuff Mom used to make?
So we did that too.
Our company philosophy is that just because you made the decision not to eat meat, be it full time, part time, or only on Mondays, you should have Shepherds Pie and Meatloaf. Or anything else traditionally meaty. We promise to be local, organic, sustainable and homemade when we can.
By kind of, I mean that we intend to open a store at some point. We are catering now and having a lot of fun with it. Help us out on Facebook : http://www.facebook.com/phonybalony or by following us on Twitter: https://twitter.com/#!/phonybalonyTO
Chronicling the adventures of trying to shop and cook in Toronto for one hungry full time vegetarian, and one lazy part time meat eater.
Thursday, 8 September 2011
Work is hard, and other revelations...
This blog is now part of my job, which means I can get back to posting. Thank goodness, because I quite like it. So some updates:
The garden suffered horrifically from the drought, but is recovering nicely and we just pulled out some great savoy cabbage. The sadness over the tomato plants had me down on the whole thing for a while, but I put my gloves on yesterday, got out in the sun and went to town on the weeds. Things were growing under there again!
The company is taking up lots of time, as any business does. Licensing and organizing a business is harder than you think. When I thought it was basically obtaining a business license, buying a domain name, etc I was prepared for the challenge. I'm still up to it, I just realize now that there is no preparing for it. Its alot of surprises, some good and some bad. Like realizing that unless you are the heir to some cheese stick fortune or something, you will never have enough money to get started the way you want to. So we cater for now. Which I enjoy, so that's ok. We'll have our store one day, and you'll all be able to drop in for lovely homey vegetarian meals. We're constantly working on our menu, and we've come to a happy realization that catering is a great way to do this.
That being said, if anyone knows of an opportunity that is beneficial to a small business in any way, you know how to reach me. Or if you happen to be the wealthy heir of a cheese stick fortune who enjoys reading the blog of a couple of small time entrepreneurs.
I've set up an office in the basement, from which I am currently writing. It seems a good place to do so, so far. As much as hanging out in a cold, windowless room with the pleasant whir of the dryer (and my chronically unbalanced washing machine) doesn't really appeal to the creative side of me, I've found I am actually getting work done. My usual cure for procrastination is giving up completely. So there's that. Not even the impending start of football season and cold beer in my fridge is luring me out of my little work hole in the depths. I'm dedicated and focused this eve.
Until 9pm when the Packers kick off, and then I'll have to move to the couch.
The garden suffered horrifically from the drought, but is recovering nicely and we just pulled out some great savoy cabbage. The sadness over the tomato plants had me down on the whole thing for a while, but I put my gloves on yesterday, got out in the sun and went to town on the weeds. Things were growing under there again!
The company is taking up lots of time, as any business does. Licensing and organizing a business is harder than you think. When I thought it was basically obtaining a business license, buying a domain name, etc I was prepared for the challenge. I'm still up to it, I just realize now that there is no preparing for it. Its alot of surprises, some good and some bad. Like realizing that unless you are the heir to some cheese stick fortune or something, you will never have enough money to get started the way you want to. So we cater for now. Which I enjoy, so that's ok. We'll have our store one day, and you'll all be able to drop in for lovely homey vegetarian meals. We're constantly working on our menu, and we've come to a happy realization that catering is a great way to do this.
That being said, if anyone knows of an opportunity that is beneficial to a small business in any way, you know how to reach me. Or if you happen to be the wealthy heir of a cheese stick fortune who enjoys reading the blog of a couple of small time entrepreneurs.
I've set up an office in the basement, from which I am currently writing. It seems a good place to do so, so far. As much as hanging out in a cold, windowless room with the pleasant whir of the dryer (and my chronically unbalanced washing machine) doesn't really appeal to the creative side of me, I've found I am actually getting work done. My usual cure for procrastination is giving up completely. So there's that. Not even the impending start of football season and cold beer in my fridge is luring me out of my little work hole in the depths. I'm dedicated and focused this eve.
Until 9pm when the Packers kick off, and then I'll have to move to the couch.
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